We define your SEO Strategy (Wiki, B2B, B2C) and help you to improve your technical, design, and content SEO on your existing platform. We will assist your staff in implementing our recommendations and provide them with advanced SEO reporting to monitor KPIs and SEO performance in real time. This service usually lasts for 6 months and is based on KPIs.
The main reason that most webs need SEO Consultancy is that SEO is NOT SEM (Search Engine Marketing), and most websites and most "SEO Agencies" have been more focused on "configuring" your website for Paid Ads (SEM) based on your "list of keywords" rather than on "optimizing your content" for Organic Traffic (SEO).
As we discussed on another page ("Why is SEO Important?"), in "normal" economic times, this focus on PAID TRAFFIC (SEM), specifically Google Ads, can give an excellent return on investment (ROI). But we are not in "normal" economic times, and it is critical to understand that "optimizing" for SEO is NOT the same as "configuring" for SEM.
Did I mention already that SEO is NOT SEM? Pardon the repetition, but I have given many presentations with that title, many explanations, and examples, only to be greeted by smiles and nods of comprehension, followed by a list of 100 keywords from Google Adwords that the customer wants on page #1 tomorrow.
Unfortunately, in SEO, there is no "Adwords Control Panel" where we can type in a long keyword list. SEO is hard work, and it is SLOW. It requires analysis of existing traffic and content to extract the potential "key phrases" or "queries" and then to "optimize" the relevant pages for those "queries". All this extra work makes SEO less profitable than SEM for the supplier.
The benefits of SEO for the customer, however, are huge. SEO has long-lasting effects, generates quality traffic, and is uneffected by economic downturns.
Part of this SEO/SEM confusion is because "SEO" has always been used as a "catchphrase" by Marketing Companies eager to sell you SEM (Google Adwords).
It is very unusual that a Digital Agency ONLY does SEO like EC Center.
In fact, we are usually a little "suspicious" of any agency that brands themselves as SEO Suppliers while making their income from SEM. If your "SEO Supplier" suggests that you do an Ads Campaign with them to "boost" the "SEO Effect", then your supplier is an SEM Supplier. They work for Google. EC Center is an SEO Supplier. WE WORK FOR YOU!
Because there is a very fine line between an "over configured" SEM website, where you add all the ADWORDS and GTM and GA4 tags that Google requests you to, and a very "DEOPTIMIZED" SEO website.
Information is power, and Google (SEM) wants as much information about your website (GA4), your business (ADWORDS), your users (AUDIENCES), and YOU (your company, contact details, CEO, etc.) as possible.
The services that we currently offer are:
We have seen how many SEM Suppliers are wary of this sudden interest by Google to "hyper" configure AdWord Campaigns. We have also seen how many SEM suppliers have seen the value of SEO, especially in these times, and have worked with us to find that fine line between an optimized SEM configuration and an optimized SEO configuration.
We have also seen that SEO can often be very slow to take effect (especially if there was a previous Blackhat experience with a previous supplier) and that SEM may be the ONLY way to generate Leads until SEO can finally take full effect.
If you would like a free SEO analysis of your website or would like to know more about EC Center Suzhou and our services please contact us below. We will reply to you within 24 hours.
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