Expakchina

Web: www.expakchina.com  |  SEO Strategy: B2B  |  Project Dates: 2021 to 2022

We began this project with a serious issue in duplication and Blackhat SEO. A previous supplier had created multiple webs with duplicate content and created a large amount of SPAM external links.

In 2021 we recovered the Google footprint for this project and reversed the Blackhat SEO. After 6 months, we achieved SEO Neutrality, and we began to grow the SEO traffic based on quality content and Advanced SEO techniques. In 2022 this project has continued to grow and has a healthy and continuous rhythm of high-quality B2B SEO contacts.

Advanced SEO reporting identifies the opportunities and allows us to target specific geographies. A major KPI of this project was to achieve a page one position in Google for "k cup filling machine" which was achieved after one year. 

The greatest challenge with this project is the confusion that was created in Google by the previous supplier by permitting so much duplication and so many web copies. This is why it is critical to choose your SEO Supplier carefully. It can take 6 months or more to reverse the negative SEO carried out by many suppliers. 

SEO is a long-term strategy. Your SEO footprint and your SEO reputation are an essential part of your image.