It is a complicated sector where only very high-end retail chains can permit high-volume B2B purchases from high-volume manufacturers, and these multinationals do NOT use SEO to find each other. The SEO strategy in this sector is typically B2C with B2B characteristics. Both final consumers (B2C) and furniture stores (B2B) will search for the same search terms in the same B2C area of the Google SERP. However, the business user will expect B2B prices and B2B service while only purchasing minimal products (MOQ). This is a highly complex SEO sector in which EC Center has many years of experience.
B2B Strategy
High-volume B2B purchases are typically NOT the result of SEO but rather direct communication between high-volume retail chains and high-volume factories.
The B2B SEO opportunity is with specialist furniture manufacturers, ideally manufacturers with high margins to compensate for very low MOQs. The problem is that the battle is fought in the B2C space and is extremely competitive.
B2C Strategy
Since the furniture stores (B2B) and the end users (B2C) both search for the same search terms, and both will only buy very small quantities of product, most specialist B2B furniture manufacturers also sell directly to the consumer (B2C).
These B2C sales have the advantage that the manufacturer has excellent logistics and can offer a special B2C price, which is still higher than the B2B price.
The great challenge of this sector is that you are competing with a huge combination of B2C and specialist B2B stores, all in the same B2C area of Google, and everyone using very similar keywords. EC Center has been doing SEO in this sector for more than 15 years, so we have extensive experience in SEO for this sector.
Here is a selection of EC Center projects from the SEO for Furniture Stores sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
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