From Christmas Sweaters to Cashmere Scarves, from Wedding Dresses to COVID Masks, we have worked on various projects in the clothing and wearables sectors in both B2B and B2C. This is a highly seasonal sector with huge surges at Christmas for ugly sweaters to Spring and Early Summer for Beautiful Bridal Gowns. The SEO challenge is attracting the right buyers and optimizing for the right keywords. B2B customers have very specific MOQs and tight margins but can lose a lot of time answering queries from B2C customers looking to get cheaper B2B prices.
B2B Strategy
We need to target a specific niche. For example, wedding dresses, sustainable socks, and ugly Christmas sweaters are easier to position in SEO than "dresses, socks, or sweaters". The other issue with B2C apparel is that returns can be costly, so we must ensure that the customer fits the correct profile to minimize the possibility of a return.
Here is a selection of EC Center projects from the Apparel & Accessories sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
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