A sector that has been popular for many years but recently has become one of the most important B2B and B2C Sectors in Google. The Solar Energy Sector can be split into off-grid and on-grid solutions, and the SEO Keywords in both cases are very different. EC Center has years of experience in off-grid and on-grid solar SEO.
B2B Strategy
US, EU, and Chinese manufacturers dominate this sector. Multi-language SEO and Regional SEO are critical to accessing multiple markets and competing with EU and US suppliers. EC Center solar projects may have 6 to 14 different regions and languages. It is critical that your platform "communicates' to Google which regional web and which language should be displayed in the Google Search Engine Results Pages in each country.
This task is quite complex and most Chinese platforms do not support this type of communication. EC Engine, our platform, supports this communication seamlessly and has no limitation in the number of regions or languages. As a result, our Chinese B2B Solar Projects ALWAYS outperform their Chinese competitors, making B2B positioning relatively easy.
Another reason that Multi-Language SEO and Regional SEO are critical is that solar specifications vary from country to country. Products sold in Australia will have very different specifications from those in the US or those in the UK. As a result, your platform must allows you to do SEO for each specific region, and a single generic English website will not serve US, AU, and GB. You must support multiple regions and languages. MOST IMPORTANTLY, you must communicate this EFFECTIVELY to Google, so your US web does NOT compete with your AU or GB web. This is a HUGE problem with Chinese B2B websites, but it is a GREAT SEO OPPORTUNITY as any Chinese Solar website on EC Engine will always outperform in Google.
B2C Strategy
Although the great SEO ADVANTAGE EC Engine has over other Chinese Platforms in B2B, in B2C, most competitors do NOT use Chinese platforms but rather rely on SEO-optimized platforms such as Amazon and Shopify. So, the SEO Challenge for EC Center is much greater in B2C as we are now competing in the Google Search Engine Results Page with platforms that effectively communicate with Google Regional and multi-language SEO.
The off-grid solar sector is the most popular sector for B2C, especially for RV, Vanlife, and off-grid housing. It is very competitive in price, and finding niche keywords for SEO is very challenging.
Here is a selection of EC Center projects from the Solar Energy sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
If you would like to know more about Sectorial SEO or you would like a free SEO analysis of your website please contact us below. We will reply to you within 24 hours.
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