This is a very difficult sector for SEO. PCB boards, Memory Modules, and other electronic components are very specific to every customer. Potential B2B customers are looking for a manufacturer who can print and design a specific design in large but also very often in small quantities. The best SEO keywords for this sector tend to be very niche, but quantities orders and frequency of SEO contact are not very high. This is one of the most difficult sectors to optimize for, we can achieve SEO success, but we need to lower the customer's expectations for this sector.
B2B Strategy
Focus on case studies that demonstrate the application of these components in large quantities in end products with a view to positioning for keywords related to those end products, then leading the user back to the specific component page. We want to attract customers that will order a LARGE QUANTITY of components.
We have achieved SEO success in this sector and have positioned in the first pages of Google product niche keywords. However, the SEO contacts usually request very specific requirements, and the quantities requested are low.
The key is to avoid the low quantity orders, and the best strategy is to generate content that will focus on examples of applications that have used large quantities of these components.
B2C Strategy
This is an extremely competitive area, and even Amazon has difficulty positioning against the huge number of independent websites competing on price for single components. Highly specialized Indian warehouse webs dominate this area of Google, and the profitability of an SEO strategy for these B2C websites is questionable.
Here is a selection of EC Center projects from the PCB sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
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