B2B Strategy
This is one of the most popular and most competitive SEO sectors in B2B currently. Amazing startups dominate it with innovative products and ideas. It is perfect for SEO. China is the global power in this sector and has a huge advantage. However, it also has huge challenges, with many markets applying tariffs and sanctions.
Our B2B Strategy is to do Global SEO and target keywords in every language and region possible. Multi-language SEO and Regional SEO are easily supported on our platform EC Engine and are key to gaining an SEO foothold in ALL regions. We have experience in SEO in almost every region and every language in the "modern" world. We can support ANY region and ANY language.
While SEO for this sector is relatively easy for EC Center, we have one SERIOUS SEO CHALLENGE in B2B. This is the fact that most B2B startups in this sector have very heavy investment, and it seems that many companies prefer a VERY HEAVY DESIGN to keep investors perhaps impressed.
Our SEO challenge is explaining the advantages and disadvantages between IMPRESSIVE DESIGNS with very little text and IMPRESSIVE SEO with many valid texts. Our aim and challenge are to give the customer IMPRESSIVE SEO on his IMPRESSIVE DESIGN.
B2C Strategy
This is also one of the most popular and competitive SEO Sectors in B2C. Interestingly, in B2C, the designs tend to be lighter because otherwise, competing in the Google Search Engine Results Page (SERP) with Amazon and Shopify stores is very difficult. As a result, our SEO Strategy in B2C is focused on competing with the Shopify stores, knowing that B2C sales are much more "impressive" than web designs.
Most B2B webs also like to take advantage of the popularity of this sector in B2C and like to offer a B2B web with B2C options. This can be a challenge if the customer decides to have separate webs for B2B and B2C, as there is a risk of duplication. Though EC Center usually recommends one web for both B2B and B2C, especially if there are very few product lines or product types, it makes sense to have separate B2B and B2C webs in some cases.