Packaging & Printing

This is a competitive sector, but when it comes to paper production and the related supply chain, China is the global leader and dominates the B2B marketplace for paper packaging and printing. However, SEO conversions from the US and the EU must consider the price penalty caused by tariffs. Our strategy in this sector is Multi-Language SEO and Regional SEO to guarantee page one positioning not only in the US and EU in English, German, and French but ALSO in tariff-free countries where pricing is more competitive.

B2B Strategy

This is a sector dominated by Chinese, US, and German suppliers. However, China is the biggest global supplier. While US and EU suppliers have better conversions in their local markets due to tariffs, Chinese suppliers can successfully compete in all regions and dominate the tariff-free regions. In EC Center, we follow our normal B2B strategy to compete successfully in US and EU regions and a Multi-Language SEO and Regional SEO Strategy to dominate the non-US and non-EU markets.

Regional SEO means we want to be on page one for "thermal paper" not only in Google USA (google.com) but also in Google India (google.co.in). This is CRITICAL in this sector as the conversion rate for SEO contacts in tariff-free regions is VERY HIGH.

Multi-language SEO means we can do global SEO, getting conversions in tariff-free markets. For example, SEO in Arabic for the Arab World, SEO in Japanese for Japan, SEO in Spanish for South America, etc.

To carry out Multi-Language SEO and Regional SEO, you MUST have a platform that is capable of communicating this information to Google and other Search Engines. You must also have experts (native speakers) to optimize in the different languages and interpret the SEO data in the different languages.

In the EC Center, we have the platform (EC Engine) and the experts (EC Agents) to do this.

B2C Strategy

The B2C packaging and printing sector is competitive and invariably price-based, where the cheapest price wins. The strategy for B2C projects is to have the largest quality of products possible to compete with Amazon and other independent websites and then set the price as competitively as possible. Unfortunately, in this dynamic, when the lowest price gets the order, the quality of the end product tends to be compromised, which can lead to returns and time wasted on dealing with unhappy customers. EC Center has done projects where the end product competed on price (Printer cartridges) and another B2C project that was niche (high-quality, expensive wedding invitations). The SEO competition in both cases was much higher than in B2B.

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Projects Related to this Sector

Here is a selection of EC Center projects from the Packaging & Printing sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.

Colortronic

Color-tronic is a B2B lighting, signage, and printing supplier based in Madrid, Spain, specializing in pharmaceutical signs. They are manufacturers and build and configure all their products. With more than 20 years in the signage industry, their...

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Expakchina

Expakchina was founded in 2010, and sells and maintains products such as single-serve coffee capsule filling and sealing machines, as well as capsule box packaging systems. They also sell empty capsule cups, filters, sealing lids, and other related...

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Faripaper

Faripaper can produce all kinds of paper rolls, including colored thermal paper rolls and custom printed rolls, which can be used in any receipt or point of sale device in the food, retail, or banking sectors.

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Szxdpospaper

Established in 1983, Suzhou Xiandai Paper Production Co., Ltd was initially a professional computer printing paper manufacturer. They have clients spread all over the world, mainly in America, Australia, Japan, Middle East Asia, South Africa, and...

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If you would like to know more about Sectorial SEO or you would like a free SEO analysis of your website please contact us below. We will reply to you within 24 hours.

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Contact EC Center

EC Center Suzhou

1207 Jinhe International,
Binhe Road,
Huqiu,
Suzhou,
China

Telephone: +86 18625017269
E-mail: shay@ec-center.com

Packaging & Printing

Projects Related to this Sector

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