From "solar roof tiles" to "pharmacy crosses" and from "shipping container homes" to "neon signage", we have worked on many interesting projects in the construction sector. This is predominantly a B2B sector where every contact needs to provide much information before the final product can be configured and delivered.
B2B Strategy
The EC Center's B2B Strategy in the Construction Sector is to target the keywords for each geography. EC Center B2B webs usually have a minimum of four languages as B2B customers are generally happy to ship the final product worldwide. Choosing the right keyword for that particular language is critical.
B2C Strategy
In B2C, it is usually safer to keep deliveries to a limited geographical location where you have very tight control over warehouse and logistics services to achieve the fastest service. Due to the nature of the construction sector and the high costs involved, it is unusual to have a B2C store in this sector.
Here is a selection of EC Center projects from the Housing and Lighting sector where you see in more detail how we analyzed the sector and developed the SEO Strategy for each project with specific examples of sectorial keywords that we positioned in Google and other Search Engines.
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