Huawei

Web: e.huawei.com | SEO Strategy: B2B / B2C | Project Dates: 2020 to 2021

This was a very interesting and very challenging Advanced SEO Project where the KPI was to position 4 specific keywords on page one for Google for 14 different language and regional websites.

The greatest SEO Challenge was that EC Center could not affect any changes to the Technical SEO, Design SEO, or Content SEO directly but could only make recommendations.

Using Advanced SEO Techniques to analyze the different combinations and permutations of languages and keywords, EC Center devised an SEO strategy tailored to each language (Multi-Language SEO) and each region (Regional SEO).

The SEO Changes were often very subtle and were used to test the boundaries of the Google Footprint of each of the webs. Once we had identified the exact niche of each keyword in each language we were then able to fine-tune the positioning to achieve our goal.

EC Center was able to recommend changes in Technical SEO which helped in the communication with Google. Over the project period, we met our KPI and achieved the positioning that was required.

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Binhe Road,
Huqiu,
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Huawei

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