Web: en.keenon.com | SEO Strategy: B2B | Project Dates: 2021 to 2022
This project has both SEO and SEM objectives. The SEO Footprint of this project has grown over time and its SEO traffic has grown enormously, as has the SEO Contacts.
One of the best aspects of this project is the quality of the SEO Contacts. SEO Contacts are searching for you, so they are generally very interested in your products already and do not require as much effort to convert them into customers. SEM contacts are contacts that are "captured" and depending on the parameters of the SEM "campaign" the "quality" of these contacts may be less than optimum.
The SEO Strategy on this web has been to increase the content related to the products, specifically the Blog Content. This project has a very limited number of products so we have used the EC Center Blog Generation Service to create high-quality content that supports the product pages. Some of these Blog pages have been transformed by Google into Google Snippets, meaning they are a Google Reference for many search terms.
The greatest SEO Challenge is the Technical and Design limitations that are imposed by having to "carry" excess "codes" for a wide variety of SEM campaigns. The secret of SEO is to give a good "Search Experience" to the user. This "experience" is measured in Google using the Core Web Vitals. These CWV can be severly affected if you do not control and monitor the "excess codes" that are added by diiferent SEM Suppliers to generate their "back office reports".
The more SEM Codes you add to a page, the slower it becomes and the worse the "search experience". EC Center has coordinated with the web owner to make sure that only the necessary SEM codes are used. The EC Engine CRM also allows the web owner to compare the quality of SEM Contacts to the quality of SEO Contacts.
