Leaderdrive

Web: www.leaderdrive.com  |  SEO Strategy: B2B  |  Project Dates: 2021 to 2022

Our initial SEO Objective was to consolidate and modify the Google Footprint, and we achieved this in less than a month. As a Global Brand that already has a presence in the Stock Market, Google offers you the possibility to configure and modify the Knowledge Panel. This allows EC Center to have much more control over the footprint, and in these projects, we try to be more active and fine-tune the data with SEO in mind.

Once we had consolidated and updated the footprint, we began to optimize certain SEO Keywords as defined by KPI to attain first and second page positions in the Google SERP. For example: "strain wave gear", "nc rotary table", "hollow rotary actuators", "frameless torque motors", etc. This task was made more difficult because we could not add extra content to the web to help support SEO Optimization. However, despite this, we were able to position all the KPI keywords on the first and second pages of Google.

This project's greatest SEO challenge was achieving the SEO Keyword KPIs without updating or adding new content to the web. EC Center concentrated on Technical SEO and Design SEO to improve the Core Web Vitals as much as possible, and we optimized the METAS of the "money pages". We applied the EC Engine CDN service to enhance the performance of the web globally. We monitored the response times of the web continuously to identify where there were any technical delays.

This project achieved a very healthy rate of SEO Contacts, which were of excellent quality.