Web: www.procirclefitness.com | SEO Strategy: B2B | Project Dates: 2020 to 2021
ProCircle is a dynamic, ever-changing Company that came to EC Center in 2020 with a web that had been seriously affected by BlackHat SEO.
Our first objective was to reverse the BlackHat SEO that formed part of the previous suppliers' B2B platform. We also analyzed the previous URL structure so we could save as many of the original URLs, and their positioning in Google, as possible.
EC Engine can support any URL format so when we migrate a web to EC Engine we usually maintain EXACTLY the same URL structure as in the original web. In this way, we maintain all the existing positions in Google.
We established a new and better Google Footprint, which defined the company as a B2B supplier in the Google SERPs. We encouraged the web owners to write new blog content, and EC Center gave weekend SEO Training Classes in Basic and Advanced SEO to Procircle Personel.
Procircle is a well know brand, but our SEO Challenge was to achieve first and second-page positioning for Non-Branded Keywords. Our principal KPI was SEO Contacts and the conversion of those contacts into customers.