Web: www.tdcontainer.com | SEO Strategy: B2B | Project Dates: 2020 to 2022
As a global supplier of Container Homes and Flat Pack Housing, TD Container needed to consolidate its Google Footprint and its positioning as the premier supplier in China. This was an important challenge as before starting this project, there were many duplicate webs.
Our first task was to consolidate the different duplicates and then communicate the "official" TD Container website to Google and start to develop the Google Footprint. After 3 months, we were able to achieve "SEO Neutrality" by removing duplicates where possible, and we immediately saw an increase in the number of SEO contacts and leads.
This project still presents some challenges where there are major Google algorithm changes. There are still duplicate webs which can still create some waves in SEO traffic as a slightly "confused" Google slowly resets real and fake webs in the post algorithm period. This is why it is so critical to choose your SEO supplier wisely and avoid duplication at all costs, especially for websites, as this will only lead to confusion for Google and the other Search Engines.
These duplicate websites can also lead to important changes in positioning (positive and negative) if there are hosting problems, for example, in either the main or the duplicate websites. Google is very sensitive when there are duplicate websites. Interestingly Bing, Yahoo, and DuckDuckGo, who are less agile and less active than Google in indexing, are also less sensitive to "fake" duplicates.
This project is available in 5 languages, and over time we have developed specific SEO strategies for each language, and its related market. Based on Advanced SEO reporting, we identify and optimize the SEO opportunities that are present in each language. We use native speakers to proofread the contents in each language.
