Web: www.tedericglobal.com | SEO Strategy: B2B | Project Dates: 2020 to 2022
As a Global Brand, the first SEO Challenge with this project was to maintain the "custom" design created by a third party, integrate into EC Engine and make it SEO Friendly without affecting the brand image. EC Engine can adapt to any design, from templates to complex third-party designs. Once the design has been integrated into the EC Engine platform EC Center will attempt to improve the Design SEO as much as possible.
The next SEO Challenge was to effectively consolidate the different Tederic websites to present a consolidated and strong Google Footprint. The fact that Tederic is listed on the Stock Market actually makes it easier to control the Google Knowledge Panel, and the communication with Google, in general, is very fluid with these high-impact Global Brands.
Once we consolidated the Google presence of Tederic, we began to expand the Multi-language SEO and Regional SEO for the web by adding 7 different languages and regions. Advanced SEO reporting allows EC Center to define an SEO Strategy for each language and region and based on a list of KPI Keywords together with interactive feedback from Google.
As the SEO Contacts from the different regions began to increase, EC Center built an integration module between EC Engine and the Tederic Global CRM. EC Engine is 100% proprietary software of EC Center, and we have the ability to integrate with any CRM or Backoffice program with our platform.
Currently, our SEO Challenge is to meet the project SEO KPI and allow the different regions to access and participate in the SEO Strategy of their specific region.
