Published: 20/7/2022 | Views: 562 | Author: Joe | Category: Advanced SEO
Google Data Studio, GDS (now called Looker Studio) is a very powerful free Google data integration and analysis tool. As a Google SEO optimizer, you play a vital role in the daily optimization work.
Compared with traditional webmaster tools (Google Search Console), GDS has the advantages of easy connection to various data sources, one-click data report generation, highly visual icons, tables, etc. GDS also has a variety of built-in data report templates. With its high configurability and operability, you can customize the style and theme of the report, so you don't need to worry about your design ability. Not only that, but Data Studio also has 22 built-in Google connectors and 571 different three-party connectors through which you can easily connect to various data sets such as Google Ads, Google Analytics, Google Search Console, and other analytics platforms for website data and convert these data into visual insight reports.
For newcomers to report generation, we can select a template for each dataset to create the desired insight report after successfully logging into GDS. Using the Google Search Console dataset as an example, the report can be generated by adding icons and dragging and dropping controls to create a data chart. The data in the chart is automatically generated by default based on the selected data source. Still, of course, we can also customize the data for the icons with features such as metrics and filtering. GDS also has powerful sharing features that make it easy to communicate and collaborate while work is in progress.
GDS can send links via email to invite them to view or edit your reports, which means we can share data insight reports with clients and colleagues, showing the site's data dynamics, and is ideal for real-time meetings. Our optimizers are skilled at analyzing the stories in each data chart, making logical use of the interaction of controls such as functions, filters, and dates in reports, and using text images to mark important events in each place, transforming template charts into more flexible data insight reports.
Since implementing some controls requires the support of code, regular expressions, and functions, it is necessary to learn to use various formulas flexibly to produce high-level reports. Therefore, EC-Center trained excellent Data Studio experts to produce relevant data insight reports according to the SEO focus and the type of website. It is worth emphasizing that because in SEO, we communicate directly with Google to get valuable keywords from Google, the optimizer created a non-branded keyword icon that allows us to mine keywords with good data and optimizes them directly from the visualization, creating faster patterns for SEO efforts; considering the trend of website ranking, we customized the Average Position icon to visualize the upward trend of the website. We also regularly monitor website conversion rates and natural searches through contact data charts. We are constantly upgrading our EC Engine platform and SEO methods to adapt to changes in Google's algorithms. EC-Center is constantly exploring "tacit" communication with Google to improve and enhance user experience, focusing on improving website quality, competitiveness, and conversion for our clients.
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