Because once you choose an SEO company, the service period is usually 12 months. If you choose an SEO company with average technology, your website performance may stagnate after one year; if you choose a black hat (violation) Cheating means of search engine rules), your website may be downgraded or even delisted by Google. At this time, you are 12 months behind your peers!
Next, based on my years of experience in the SEO industry, I will share how to avoid rhetoric and choose a truly reliable SEO service provider.
1. Many SEO company service packages include 20 small languages, 50 soft articles, 100 keywords on the Google homepage, and 5,000 external links...
Routine! Don't think that the more package items you have, the cheaper it will be. He uses a plug-in to translate 20 languages with one click, and the included pages in the Google index will not increase. The so-called "multilingual" is a website. We do minor language proofreading by overseas native speakers, and each language is equivalent to an independent site, which Google will separately index. Many companies copy and paste soft texts, move them here and there, or even generate one-click AI, which doesn't benefit SEO. Each of our blogs is 100% original by overseas professional bloggers who spend time and energy understanding the industry, products, and related hot topics before starting to write. So both of these require an additional fee.
As for keywords and external links——
In the Google Webmaster Guidelines, it has been clearly stated: "No one can guarantee the number one ranking on Google! Beware of SEO companies who claim to guarantee rankings, claim to have a "special relationship" with Google or advertise "priority submission" to Google. To Google As such, there is no prior right of submission”.
After 2-3 months of running online for any website, you can download the keyword table in Google Search Console. The keywords, including the brand name, are undoubtedly on the homepage, and some very long words can almost be called sentences. Also on the home page, this kind of search volume has almost no search volume and will not bring exposure and conversion to the website, but it is confused by some marketing companies as a "selling point"! So don’t believe in the gimmick guaranteeing that 100 keywords will be on the homepage. The real situation is that it is often difficult to achieve a core keyword on the homepage. The difficulty is related to your industry popularity and web page copywriting.
External links are theoretically valuable to SEO. It is another site's vote of confidence in your website. It is best to have external links from high-weight and relevant websites. It is equivalent to a trusted authority guaranteeing your content. But if it comes from a low-weight party or "junk" external links (gambling, phishing sites, etc.), not only will it not work, it may directly damage your ranking.
Also, buying backlinks is against Google's webmaster guidelines, and if caught, you will be penalized by Google, and such penalties will kill your search engine rankings.
2. Supplier Y has a great reputation, has served hundreds of listed companies and thousands of foreign trade companies, and has branches throughout the country. Is it right to choose this company?
Wrong! Is the reputation an overwhelming publicity, or is it the accumulation of good word-of-mouth from users? If you search for "Google SEO" on Baidu and Google, and you see the advertisement of supplier Y, it means that he does not rely on SEO but SEM to achieve the home page ranking, then you can believe that he promises to cover you 100% keywords to the home page? Besides, if supplier Y has the strength to advertise worldwide because of his great reputation, how much time does he spend on your website with hundreds of thousands of customers? Have you read the objective evaluations from his users?
To tell the truth, we had a client who ended the cooperation with a domestic "famous" SEO company and transferred to us. The technology found that many pages of the client's website were copied to other phishing websites, and there were some basic Hreflang tags. 303 redirection and other code setting problems...
In fact, even if it is a small company, if you have a technical master, devote yourself to improving your team’s SEO skills, serve customers steadily, and don’t have extra time and budget to promote slogans, it would be a pity if you give up this company just because you are not well-known.
3. My website has been in operation for more than a year, and fewer than ten inquiries are in a month. Supplier X said that there are 50 inquiries on a certain website in his place...
First, every other line is like a mountain; the gods and horses are all floating clouds! The amount of other people's traffic and inquiries has nothing to do with your website, and there is no comparison. For two adjacent vegetable gardens, one may be full of fruits, and the other may be overgrown with weeds. The key depends on whether the owner has invested time and energy in taking care of it. The website does not mean you can be a shopkeeper when you hand it over to the supplier. You also need to regularly update your products and blogs to attract Google crawlers and increase the indexed pages...
Also, have you seen the traffic and inquiry data with your own eyes? Did he get it from a Google tool or a third-party tool? How many years has the peer website been doing, and how many products and included pages? Have you invested in Google advertising and social media? How many inquiries are from advertisements, how many are spam inquiries, and is it intercepted and filtered in the background?
Some customers often look at the high mountains from one mountain to another. When they hear that the inquiries from their peers are several times that of their own, they feel restless... Little do they know that there are many information gaps and specific conditions in it, and what they see with their eyes may not be true. Yes, let alone just hearing about it.
For digital marketing companies, marketing is all about numbers, and the slogan is louder than the other. Before you cooperate with an SEO company, you may wish to ask more questions from the following aspects so that you have a steelyard in your heart.
- Is the resume of the boss a technical background? What are the core strengths of the company's SEO?
- Can you analyze and diagnose my website? What are the current problems?
- Can you show a few cases and what optimizations have been made to achieve the current effect? (Many companies say that the effect can be blown to the sky, but you need to understand the process.)
- Are there any sites that perform mediocrely, and what are the specific factors that affect them?
- What are the price and estimated effect of the project for one year? (If the price is very low, there are a lot of packages, and the "nirvana" can quickly produce results, etc., then don't think about it!)
- What is the daily optimization process of an optimizer?
- Besides SEO, what other promotions does the company do? (Many service providers also have SEM, SNS, video marketing, and other services. If the business volume of other sectors is more than SEO, you need to pay attention. If there are too many but not good, you can expect him to focus on SEO when the plate is too big?)
- When was the last time Google changed its algorithm? How does it affect the site?
The above are basic tips for avoiding pitfalls when choosing an SEO service provider. In reality, companies need to keep their eyes open, shop around, and learn more about this industry. At the same time, independent websites, as the long-term development strategy of brand companies, also need the company's Bosses, operators, etc. have basic SEO knowledge so that they will not choose blindly when faced with a choice. Not only will they not see any effect after a year, but they may even impact the website due to negative SEO.
