1. Problem checking
When searching for products or looking for information on the Internet, and you want to know some information, you find a link that may be useful to you with great joy. Then you can't wait to browse, but you find a few eye-catching words "Error 404", the web page does not exist, do you feel very disappointed? We often encounter this problem, which is a very bad user experience. Not only that, after Google includes such an E404 page, it will also report an error in GSC (Google Search Console). In addition to the non-existence of the page, there are problems and errors, such as wrong URL orientation and an unfriendly interface on the mobile phone. When encountering such problems, we must fix them as soon as possible to ensure that the website has no errors.
2. Hreflang check
Many B2B independent sites have different languages for users from different regions and countries to browse, so how does Google distinguish whether it is an English site, a Spanish site, or a German site? At this time, the Hreflang tag will play a big role. It is an essential header meta tag for optimizing multilingual sites. After being set correctly, the results of Google searches by users in different countries will be displayed in the local language. . If there is no Hreflang tag or the tag is wrong, Google will be confused after searching. The same page that cannot distinguish the language will be identified as a duplicate page, and the duplicate page will not be given weight and traffic. Google likes Hreflang tags very much, so ensuring that Hreflang is correct is also a checklist for daily optimization, but many company optimizers often ignore this important point.
3. Page index rate check
The B2B website must regularly update products and blogs to add more pages, enrich website content, and increase opportunities for exposure. This needs continuous improvement and attention after the launch of the web. However, some pages may be because the content is too small and not rich enough, the repetition rate of similar content is too high, etc., so that although the Google robot crawls the page, it will not include it, and such a page will not bring traffic. So in my daily work, I always pay attention to the index in GSC and the URLs found in the site map, which pages are judged by Google as duplicate pages, which pages do not exist and need to be removed, and which pages are crawled by Google robots Fetched but not included, how to optimize these pages and resubmit them for Google to include, these are things that require my attention and thinking, that is, starting from a single page that may be inconspicuous, starting from these small things, one by one Accumulate little by little so that the performance of the website will gradually improve.
![Page index rate check]( "Page index rate check")
4. Keywords ranking check
The brand's Google share and the ranking of main keywords in SERP are also a task of my daily SEO optimization. You can check whether the ranking is rising or falling by searching on Google and whether it is included in Google. It is a good habit to record these ranking changes. Knowing your title and description, the response speed of the web page, etc., can analyze some problems on the page to carry out targeted optimization, such as modifying a better title or description, optimizing pictures and page layout, and then in GSC "Kick" the page and "notify" Googlebot to crawl again, allowing it to better interact with Google.
5. Cache check
What is browser caching? It is equivalent to making a copy of the browsed page and storing it in the browser, which can reduce loss and increase speed. We need to keep the cache up-to-date (the footprint of the Google robot last time). On the one hand, it can reflect the frequent communication between the website and Google. On the other hand, when we modify some content, and the cache is not updated in time, then Google will not be able to capture the latest content in time. At this time, we need to resubmit the page to allow it to interact and communicate with Google to maintain "freshness."
![Cache check]( "Cache check")
The above points are just part of my checklist for daily SEO optimization work. In actual operation, more details need to be paid attention to. These tasks are still in the "defensive" stage, that is, to reduce errors and problems on the website. If an independent website is full of loopholes and cannot guarantee the most basic normal operation, its performance must be poor. Based on Check being correct, we can extend more optimization strategies, such as design optimization, content optimization, code optimization, etc. SEO work requires us to constantly learn more about Google and apply what we have learned to improve and strengthen the website.
If you want to know more, please get in touch with us and pay attention to the official website of EC Center. Our senior optimizer will continue to share more Google SEO blogs!
