Content SEO

Google EAT in Content SEO

Published: 29/7/2021 | Views: 941 | Author: Charlotte | Category: Content SEO | Tag: AI and Content

Content SEO is a key element of EC-Center practice. We have used content strategies to make valuable gains for our clients and help them to gain more "mileage" from standard company information and press releases.

What is content SEO?

As a set of methods, content SEO refers to creating a set of original, substantive, and wide-ranging text and multimedia content that is helpful to visitors to a website. It sits apart from technical SEO and is especially important for new or undeveloped websites. Based on Google's assertion that the quality of writing is more important than the placement of keywords, content SEO is essential to web success.

"Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do."

- (https://support.google.com/webmasters/answer/40349)

In the past, Google has used EAT guidelines to judge the quality of content, and these guidelines still provide a good framework for evaluating content.

What is EAT in SEO?

EAT is a Google page evaluation concept that assesses a web page's expertise, authority, and trustworthiness.

Expertise – an assessment of the quality and accuracy of the writing on a page. Pages that demonstrate a clear purpose and sophisticated use of technical terms will be rated as having higher expertise. (Think: what can we read on the website?)

Authority – an assessment of the author's credentials. Pages that can be linked to a well-respected author will be more highly valued. The author's credentials can be judged on verifiable awards or online profiles that support his or her reputation. (Think: who are we, and what special things have we done?)

Trustworthiness – an assessment of the way the customer will be treated. Pages that customers feel confident and safe using will be more highly valued. Trust can be built with technical and UX factors such as site security mechanisms, data-use policies, and customer satisfaction guarantees. (Think: how can we support potential customers?)

How does EC-Center use EAT?

At EC-Center, the three EAT factors are usually targeted for improvement in the following ways:

Expertise can be improved by having technical descriptions checked by a company's own technical staff. If technical improvements can be made, EC-Center staff can ensure the writing quality is satisfactory.

Authority can be improved by launching new pages under an "About Us" section that introduces the company's most respected and accredited staff. This section can be linked to other pages on the website, and the wider internet, to create a "web of authority".

Trustworthiness can be improved by establishing a set of customer service guarantees and links to quality assurance certificates, which can be used on product pages.

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Google EAT in Content SEO

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