Finding Keywords for SEO

Importance of Keywords

 
If you don't use the right SEO keywords in your content, Google will have a hard time understanding your page, which reduces your chances of getting organic traffic to your page.

So, in the beginning, you have to identify the keywords your target customers use when searching for your product or service, then create content that answers the search intent behind those keywords and lay out those keywords in the right areas of your website.
 
If you are a manufacturer of camping tents, and you assume that your target keyword is "camping tent", and then you create rich pages around this word, after 12 months, you may not find your ranking in the top 10 pages of SERPS, why? All the search results are Amazon, Walmart, target, etc. B2C platforms, you have very little possibility to win! By positioning the keywords in the camping tent manufacturer/wholesaler/supplier/ODM, you can accurately compete for ranking opportunities in Google's B2B field.

How to choose keywords?

1. Google Search Console

Suppose your website has been operating for some time. In that case, you can download a keyword list from GSC, a library of keywords your website's existing content has generated, and study the words from a high to a low Impression and clicks, respectively. The impression is when users search in Google, and our page appears in the search results. Clicks are when a user sees and visits our page in the search results. The figure below is Google Data Studio, Google's data integration tool. The data retrieved from GSC, through some parameter settings, the entire website performance can be seen.

 

2. Google ADs

If your site was doing SEM, there will also be a list of keywords that actually show up, and click on the search terms that need to be filtered to be relevant to your own products.

 

3. Word cloud

Enter your industry's core keywords in Google, 1-2 pages of results copied to the word cloud, Go, you can see the following chart, the more times a word appears, the larger and thicker the font size, and we can select the words associated with large, written into the text.

 

Elements for your keywords

1. To be in the right field (you are doing B2B, do not compete in the field of B2C).

2. To have search volume, if are no users to search for the word, even if you get to the first page of Google, it is difficult to get leads.

3. Relevance. Users search for a certain word or phrase, Google will show a list of "related web page", the more relevant, the more forward. Your content will only rank for a keyword if it meets the searcher's needs. In addition, your content must be the best resource (solution) for that search. After all, if your content provides less value than other pages that exist in the index, why should Google let you rank high?

4. Authority. If you are a manufacturer of machinery, don't shout slogans - I am the industry leader, my products are high quality, hot sales, etc. You have to use professional words to describe your product features, specifications, models, applications, etc., as well as the target customers' concerns about cost, after-sales, maintenance, etc. in detail, supplemented by images, videos, etc.