Published: 21/3/2021 | Views: 721 | Author: Charlotte | Category: Technical SEO | Tag: AI and Content
The vast majority of EC-Center's work in Asia is with B2B clients. Some are new factories hoping to establish their first sales channels, while others are industry leaders hoping to upgrade their web presence. One of the most common roadblocks for all customers is meeting the high standard of content that is now common across the internet. In response to this, we produced a guide for B2B clients with writer's block to help them produce pages of new content.
Choosing an appropriate website structure
Google values websites for the quantity and quality of their information. One of the most critical tasks when launching a website is making sure the written content is worth publishing and part of this concerns how information is structured. A messy collection of random pages will take more effort for Google to understand. It is crucial to plan the internal structure of a page and the structure of the website as a whole.
Standard types of B2B webpage
There are several essential web pages for B2B websites.
The "About Us” page explains a company's history, organization, and services to visitors to its website. For more established companies, the "About Us" may be a group of pages rather than just a single page. The pages may introduce different facets of the company, such as history, credentials and awards, and important team members.
Product subfamilies introduce groups of products to website visitors. They are useful in presenting general descriptions of similar products and the typical manufacturing process and use cases for those products. A strong product subfamily page should draw various medium-tail keyword queries to the website.
Product pages provide more detailed information on individual products. They are designed to help the customer decide whether or not to order the product, so it must be structured, informative, and easy to understand. Each product page should be unique because Google will label pages as duplicates if they are too similar.
Blog posts can help increase the size of a website and gain a positive reputation with Google. Authority is the term that describes how much Google values a company in its industry, and well-written blog posts can increase a website’s authority.
Other useful B2B webpages
If the standard types of pages do not give enough weight to the website, other pages can help contribute more content. These pages on a website can show visitors aspects of the company that are not covered in the "about us”, product, or blog areas. They can be useful for reinforcing the strengths and reach of the company, but they should not duplicate information that could be found elsewhere on the website.
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