Business analysis and competition analysis
Before thinking of a website, you must think about the company that is being represented by the website. It can be very difficult to make a smash-hit website for a company that doesn’t have much substance. Do an analysis of the business before thinking of the website to see where its strengths and weaknesses lie. Straight away you should know if there’s material for a good website. If substance is lacking, you will be able to take this knowledge and start looking for special solutions.
Likewise, an analysis of the competition will give you a good indication of whether the website will be successful. Your client may be up against behemoths with hundreds of thousands of dollars in ad spending. On the other hand, your client may only have a handful of small local competitors and the time may be ripe for the outreach opportunities a good website can bring. By knowing your client’s place in the ecosystem, you will be able to give realistic performance estimates and use resources more effectively for specific targets.
Design and platform analysis
Design analysis is a crucial part of the pre-launch strategy because they inform your capabilities and limits in web building. Your client may have special design requests which will take more time to develop and implement; your client may even have third-party designs that you must integrate into the website. This can cause untold problems if the third-party designers have never heard of SEO, let alone use SEO-friendly design.
Platform analysis is also crucial because it can determine how much time it will take to create the website. If the client is starting from scratch, you may have a chance to use your preferred web building platform. However, if you are improving an existing website, you may face challenges in migration to your preferred platform, especially if the website uses an obscure or awkward platform. This can have an influence on the time you need to spend on the job, and as a result, the price of the job.
Content analysis
Content analysis is the final step in your prelaunch strategy decision. A website that has a long history may have a wealth of content to carry over to a new version; on the other hand, a client hoping to find success with a new version of their website will likely have been held back by poor content before, so improvements will be part of the strategy. When analysing content, you must ascertain where the content originally came from. If the content is good, the author could be asked to help out more with the new version. If the content is poor, plagiarised, or piecemeal, the processes that brought it about must be fixed.
Conclusion
EC-Center has experienced on-page SEO experts who are ready to advise on content-related projects. We offer consultancy and full-build services internationally. Contact us via the form below to learn more.
